Men in style
11:32 PM
Aston
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| Luxxemen owners.. Edward Chan (left) and Kenny Wan |
It probably never crossed our minds where our guy friends find their selection of clothing as there are only limited retail outlets in malls which offer specific men’s clothing.Have you ever mistaken your husband or boyfriend for someone else because of the exact same polo tee he was wearing? That would be quite embarrassing.
Finding that fashion for men were getting rather repetitive in Malaysia, business partners and good friends Kenny Wan and Edward Chan, both 30, refused to compromise with the limitations of menswear in the local fashion industry. To create more variety in their personal wardrobe, both Wan and Chan channelled their shopping budgets to online boutiques and found a whole new fashion world where more selections are available.
"We both travel very often and have seen a wide variety of fashion items available from the countries we’ve visited. We realised that there are very limited selections available locally and it came to point where we stopped buying from retail outlets. That was when we started shopping online many years ago just so that we were able to buy fashionable pieces," said Wan.
After exploring fashion in different Asian and Western countries, the duo noticed that there is a gap in Malaysia where the world of men’s clothing is often skewed towards the mass market. Compared to the items found out of the country, there is a lack of designer items for men in Malaysia.
"There are not that many retail outlets where we can purchase our clothing from and due to that, we have no choice but to settle for highly priced selections and not having the luxury to choose among better quality items as there isn’t that wide a variety to choose from. It limits our buying power especially for fresh graduates or students who don’t have that much budget to spend on clothing but are looking for affordable and fashionable clothing items," expressed Chan.
The collections available at http://luxxemen.com are mainly imported from designers and manufacturers based in China. Luxxemen offers T-shirts, dress shirts, pants, denims, tank tops, sports wear, bags, belts, socks, a selection of accessories and skincare.
"Our clothing selections are mainly handpicked from various designers or manufacturers which we met on various travelling trips. Not all items are chosen according to trends which we both like, but at the same time we also observe what our customers prefer or are looking for in men’s fashion. Having that in mind, we try our best to bring more variety of unique and creative clothing designs as we discovered that men are beginning to pay more attention to what they wear and want to stand out in the crowd," added Wan.
"If you are wondering whether there is competition, at the moment, I can confidently say no. There is the mass produced market of menswear, but we are not here to compete as we only bring in limited pieces of each design. This is due to the feedback from our customers who enquired how many pieces do we stock for each item. We learnt that it is not only the ladies who fear having identical items like their friends, but men are also fussy about what they buy," said Chan.
You may wonder then if Wan and Chan will design their own collection of clothing; the answer is yes but just not so soon.
"Both of us don’t have a background in fashion designing. I work in advertising while Edward is pursuing his masters in chemical engineering. But for the love of fashion, we launched Luxxemen. We do plan to design our own clothing line.
"However, at the moment, we want to focus on creating a consistent business flow and focus more on the online business before venturing into a physical boutique. There is still a lot more which we want to explore and it takes time to research for the best way to execute our ideas," added Wan.
Prices of items at Luxxemen range from RM20 onwards. For a closer look, Luxxemen recently launched a showroom in Kota Damansara where customers can browse and make purchases. It also serves as a collection point for online purchases.
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